BASE Initiative is the Core for Business Analytics, Sales and Supply Technologies (BASE), and it connects faculty expertise, student learning, and industry interests around the growing wave of analytics. BASE augments capabilities and offerings through traditional coursework, certificate programs, executive education, and other trainings for university students and industry partners. With campaign support, BASE will develop a learning facility that includes a sales laboratory and interview cubicles for role-plays and mock interviews and become a place for students, faculty, alumni and industry to connect and collaborate within the school.